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Aural Access to Generative AI

⌛Read time: 10-15 minutes

"The BookMyShow App Redesign aims to make the most popular entertainment ticketing platform in India, BookMyShow, better. I changed the app's look and how it works to make it easier to use and nicer to look at. The goal is to give users a smoother and more enjoyable experience."

Timeline --

48 hours

Overview

BookMyShow is a leading online platform that enables users to book tickets for movies, events, concerts, and more. With a wide array of entertainment options, it has become a go-to destination for booking tickets in India.

My Role & Responsibilities

In this project, I independently spearheaded a comprehensive redesign of the BookMyShow app's key flow within a remarkable timeframe of under 48 hours. My responsibilities encompassed thorough research, user persona development, problem identification, brainstorming, conceptualising a robust design system, and crafting a high-fidelityuser-centric design for the key flow. This involved a holistic approach, combining strategic thinking, creative design, and execution to enhance user experience, streamline processes, and create an engaging interface for efficient ticket booking and event discovery. Moreover, considering the time constraint, I played the role of project manager to manage the time and work efficiently.

Context

Amidst a dynamic job interview process with "BookMyShow", I embraced the challenge to reimagine the renowned BookMyShow app's core flow. In just 48 hours, I meticulously researched, conceptualised, and crafted a high-impact redesign. Fuelled by my passion for user-centered design, I aimed to enhance the app's usability and aesthetic, showcasing my ability to swiftly translate insights into a tangible, intuitive, and visually engaging user experience.

Design Process

01

Learn about user's problems, needs. 

Competitive analysis

Empathise

02

Analyse the research findings & determine

the problem

Define

I've done till here

03

Brainstorm & ideate solutions & then

analyse them

Ideate

04

Develop the idea on Figma - make design system & hi-fidelity

Prototype

05

Test the product with users and then note findings

Test

Competitve Analysis

Research

Competitve Analysis

01

02

03

04

05

Competitive Brand Analysis

Direct
Competitor Type
Large
Business Scale
Young individuals transacting on food, cabs, tickets and shopping
Target Audience
Recharge and bill payments, Invest & trade in stocks, Ticket booking (travel & movies), Insurance, Play & Win games, Food orders, Health orders & payment, UPI money transfer.
Product Offerings
First Impression

+ Literally offers every service required

+ Shows the distance and navigation to     the movie theatre

+ Shows the amenities in each theatre

+ Enables share screen option.

- Doesn’t show the price before     proceeding to the payment

- Have to go all the way back to   change the show date or theatre.

- The screen number is mentioned   neither on the booking screen nor on   the payment screen.

Interactions

Brand Identity- Outstanding

+ Brand-based colour palette used all   along the process

+ Uniform font used that goes along with   the brand style

Content:

+ Friendly and on-point tone

+ Short and perfect descriptiveness

Visual Design

Features- Outstanding

+ Great specifications

+ Great filters

 

Accessibility- Needs work

- Only available in English

- Not compatible with aided people

User flow- Okay

+ Good flow for checkout

+ Well categorized

- Bad navigation when a user changes Their mind while selecting the seats to change the date and theatre

Navigation- Very Good

+ All clickable elements are well highlighted

+ Relevant icons are used, creating a great visual impact

+ Excellent filters and elements

- Bad navigation when a user changes their mind while selecting the seats to change the date and theatre

Direct
Competitor Type
Medium
Business Scale
Movie Lovers
Target Audience
Cinema Tickets Booking
Product Offerings
First Impression

+ Simple & clear homepage with filters

+ Good filters in book now page

- Loading too long

- No seat numbers while selecting the seats

- No refreshments can be added through this app

- Have to go all the way back to change the   show date or theatre.

- Select seat page is a little confusing.

+ Content - Formal, Short and on-point   descriptiveness

Visual Design

Brand Identity- Good

+ Brand-based colour palette used all along   the process

+ Uniform font used that goes along with the   brand style

- Select seat page is completely out of the   other page’s visuals

Interactions

Features- Good

+ Great specifications

+ Great filters

- Distance to the theatre specifications can be better

Accessibility- Needs work

- Only available in English

- Not compatible with aided people

User flow- Okay

+ Good flow for checkout

+ Well categorized

- Bad navigation when a user changes their mind while selecting the seats to change the date

Navigation- Good

+ All clickable elements are well highlighted

+ Relevant icons are used, creating a great visual impact

- Bad navigation when a user changes their mind while selecting the seats to change the date and theatre

- Seat selection is confusing due to improper colour usage

Direct
Competitor Type
Medium
Business Scale
Movie Lovers
Target Audience
Cinema Tickets Booking
Product Offerings
First Impression

+ Good filters

+ Good and clear specifications near showtime

+ Great navigation, direction and amenities specifications

+ Easy access to change the date and time of a show while booking

+ Cancellation available

- Home page is a little cluttered

Visual Design

+ Brand Identity- Good

+ Brand-based colour palette used all along the process

+ Uniform font used that goes along with the brand style

- Overall aesthetics of the app is a little disarranged and stressful to most users

Interactions

Features- Very good

+ Great specifications

+ Great filters

+ Distance to the theatre and info about the theatre is well mentioned

Accessibility- Needs work

- Only available in English

- Not compatible with aided people

User flow- Very good

+ Good flow for checkout

+ Well categorised

Navigation- Good

+ All clickable elements are well highlighted

+ Relevant icons are used, creating a great visual impact

+ Excellent filters and elements

- Checking the terms and conditions box is too small and difficult to identify

Problem

Problem Statement

Going to the cinema or an event is a fun experience, but booking the tickets in the application feels like navigation is a really long and tiring process. How might we reimagine the future of ticket booking?

WHY do users feel exhausted using the app?

  • Booking tickets on the app is tiring because it involves too many steps and lacks personalisation.

  • Users struggle to find their nearest theater and have to enter their email repeatedly.

  • There's no option to add snacks after booking, and no quick ticket preview.

  • Users get frustrated when fees and taxes are added at the end, and the app's cluttered design adds to their stress.

  • Sharing tickets with friends is inconvenient, and seat numbers are revealed only after payment.

Problems Identified

01

Too many steps to book a ticket, making the user feel exhausted.

02

Too much clutter in the app, confuses the user, making the process of online booking stressful and tiring.

03

The UI design feels like it is in 2016 with bad gutter spaces and disarranged graphic elements

04

The post-booking experience is not as expected, it doesn’t allow users to share the tickets and invite their friends or family, and they don’t get an option to add snacks and other refreshments after booking.

Design

Brainstorming

During brainstorming for this project, I conducted focused idea generation sessions to innovate key aspects of the BookMyShow app. Collaboratively, I explored streamlined ticket booking, personalized recommendations, and efficient navigation. Through dynamic discussions and iterative thinking, I honed in on creative solutions, ensuring a seamless user journey. The brainstorming process empowered me to fuse user-centric concepts with cutting-edge design, ultimately elevating the app's functionality and user engagement.

Storyboarding

A student wants to book a movie ticket online but is frustrated with the number of steps & feels the booking process tiring. Then, he updates the app which is redesigned and is happy since it has a simpler and easier UI. This made his experience easier and simpler.

Target Users

After doing some intense research on the target users of BookMyShow, I found out that any person of any age who loves to be entertained is a key user of BMS and includes people with different occupations. But one common point that holds all these diverse people together is their love for entertainment.

User 1

About:

User A is a businessman with an extremely busy schedule and is a constant traveller for work. However, even with his extremely busy schedule, he constantly manages to find time to spend with his family. To keep up with his work-life balance, he prefers to go watch a cinema or a standup comedy or a sports event with his family every weekend.

Goals:

  • Prebook and schedule the event timing and date according to his and his family’s availability.

  • Book tickets without any interruptions on the app.

  • Spending time with family is a top priority.

  • Book tickets recommended by the family.

Frustrations:

  • Finds booking online as a time waste and tiring process. Hence, often prefers getting tickets offline as he finds it easier.

  • He hates it when he doesn’t know if his ticket is confirmed or not and doesn’t enjoy waiting for the confirmation notification.

Name

Age

Location

Family

Occupation

:

:

:

:

:

User A

48

South India

Married, 2 kids

Businessman

User 2

Name

Age

Location

Family

Occupation

:

:

:

:

:

User B

22

North India

Single

Student

About:

User B is a student. She is an extrovert and enjoys chilling out with her friends most of the time. She currently lives in a hostel with her parent’s money. She plans to hang out with her friends every weekend and is a total movie buff. Hence, she often makes plans to watch a movie with her friends and always takes the initiative of booking the tickets.

Goals:

  • Prebook movie tickets before all the tickets for that particular movie are sold.

  • Review a movie after watching the movie.

  • Read the reviews and ratings before going to a movie.

Frustrations:

  • Since she is a student, she can’t afford to lose money by the wrong booking. She prefers to look for discount coupons and offers.

  • She always wishes for a simpler way of booking tickets without so much effort.

User Flow

Lo-Fi Prototype

I executed lo-fi paper prototyping for the project, creating rudimentary sketches of the BookMyShow app's key flow. These minimalistic representations helped visualize user interactions and refine design concepts early in the process, guiding the development of a more intuitive and user-centered interface.

Design System

Theme:
Dark theme bringing the cinematic feel to the user right from the start

#ffa8b4

#f94365

#d6d6d6

#2a2b33

#ffffff

#00000

#333544

Results

Hi-fidelity design

During the high-fidelity design phase, I transformed conceptual ideas into visuals. By focusing on polished layouts, intuitive interfaces, and meticulous attention to detail, I created a seamless and user-friendly experience. 

▶️ Play the video to see the

BookMyShow Redesign 👉

Current design Vs Redesigned screens

Current design

Current design

Current design

Current design

Triumphs

Learnings  🏆

This project provided invaluable lessons. It showcased my ability to work under tight deadlines and manage a project independently. It highlighted my skills in research, user-centered design, and problem-solving. The experience reinforced the importance of clear communication, efficient time management, and adaptability.

Role --

Project Manager, Research, Design

With --

Individual Project

For --

Book My Show - Interview

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