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Book My Show

⌛Read time: 10-15 minutes

"The BookMyShow App Redesign aims to make the most popular entertainment ticketing platform in India, BookMyShow, better. I changed the app's look and how it works to make it easier to use and nicer to look at. The goal is to give users a smoother and more enjoyable experience."

Timeline --

48 hours

Overview

BookMyShow is a leading online platform that enables users to book tickets for movies, events, concerts, and more. With a wide array of entertainment options, it has become a go-to destination for booking tickets in India.

My Role & Responsibilities

In this project, I independently spearheaded a comprehensive redesign of the BookMyShow app's key flow within a remarkable timeframe of under 48 hours. My responsibilities encompassed thorough research, user persona development, problem identification, brainstorming, conceptualising a robust design system, and crafting a high-fidelityuser-centric design for the key flow. This involved a holistic approach, combining strategic thinking, creative design, and execution to enhance user experience, streamline processes, and create an engaging interface for efficient ticket booking and event discovery. Moreover, considering the time constraint, I played the role of project manager to manage the time and work efficiently.

Context

Amidst a dynamic job interview process with "BookMyShow", I embraced the challenge to reimagine the renowned BookMyShow app's core flow. In just 48 hours, I meticulously researched, conceptualised, and crafted a high-impact redesign. Fuelled by my passion for user-centered design, I aimed to enhance the app's usability and aesthetic, showcasing my ability to swiftly translate insights into a tangible, intuitive, and visually engaging user experience.

Design Process

01

Learn about user's problems, needs. 

Competitive analysis

Empathise

02

Analyse the research findings & determine

the problem

Define

I've done till here

03

Brainstorm & ideate solutions & then

analyse them

Ideate

04

Develop the idea on Figma - make design system & hi-fidelity

Prototype

05

Test the product with users and then note findings

Test

Competitve Analysis

Research

Competitve Analysis

01

02

03

04

05

Competitive Brand Analysis

Direct
Competitor Type
Large
Business Scale
Young individuals transacting on food, cabs, tickets and shopping
Target Audience
Recharge and bill payments, Invest & trade in stocks, Ticket booking (travel & movies), Insurance, Play & Win games, Food orders, Health orders & payment, UPI money transfer.
Product Offerings
hypnotize.png
First Impression

+ Literally offers every service required

+ Shows the distance and navigation to     the movie theatre

+ Shows the amenities in each theatre

+ Enables share screen option.

- Doesn’t show the price before     proceeding to the payment

- Have to go all the way back to   change the show date or theatre.

- The screen number is mentioned   neither on the booking screen nor on   the payment screen.

tap (2).png
Interactions

Brand Identity- Outstanding

+ Brand-based colour palette used all   along the process

+ Uniform font used that goes along with   the brand style

Content:

+ Friendly and on-point tone

+ Short and perfect descriptiveness

web-design (1).png
Visual Design

Features- Outstanding

+ Great specifications

+ Great filters

 

Accessibility- Needs work

- Only available in English

- Not compatible with aided people

User flow- Okay

+ Good flow for checkout

+ Well categorized

- Bad navigation when a user changes Their mind while selecting the seats to change the date and theatre

Navigation- Very Good

+ All clickable elements are well highlighted

+ Relevant icons are used, creating a great visual impact

+ Excellent filters and elements

- Bad navigation when a user changes their mind while selecting the seats to change the date and theatre

Direct
Competitor Type
Medium
Business Scale
Movie Lovers
Target Audience
Cinema Tickets Booking
Product Offerings
hypnotize.png
First Impression

+ Simple & clear homepage with filters

+ Good filters in book now page

- Loading too long

- No seat numbers while selecting the seats

- No refreshments can be added through this app

- Have to go all the way back to change the   show date or theatre.

- Select seat page is a little confusing.

+ Content - Formal, Short and on-point   descriptiveness

web-design (1).png
Visual Design

Brand Identity- Good

+ Brand-based colour palette used all along   the process

+ Uniform font used that goes along with the   brand style

- Select seat page is completely out of the   other page’s visuals

tap (2).png
Interactions

Features- Good

+ Great specifications

+ Great filters

- Distance to the theatre specifications can be better

Accessibility- Needs work

- Only available in English

- Not compatible with aided people

User flow- Okay

+ Good flow for checkout

+ Well categorized

- Bad navigation when a user changes their mind while selecting the seats to change the date

Navigation- Good

+ All clickable elements are well highlighted

+ Relevant icons are used, creating a great visual impact

- Bad navigation when a user changes their mind while selecting the seats to change the date and theatre

- Seat selection is confusing due to improper colour usage

Direct
Competitor Type
Medium
Business Scale
Movie Lovers
Target Audience
Cinema Tickets Booking