Book My Show
⌛Read time: 10-15 minutes
"The BookMyShow App Redesign aims to make the most popular entertainment ticketing platform in India, BookMyShow, better. I changed the app's look and how it works to make it easier to use and nicer to look at. The goal is to give users a smoother and more enjoyable experience."
Timeline --
48 hours
Overview
BookMyShow is a leading online platform that enables users to book tickets for movies, events, concerts, and more. With a wide array of entertainment options, it has become a go-to destination for booking tickets in India.
My Role & Responsibilities
In this project, I independently spearheaded a comprehensive redesign of the BookMyShow app's key flow within a remarkable timeframe of under 48 hours. My responsibilities encompassed thorough research, user persona development, problem identification, brainstorming, conceptualising a robust design system, and crafting a high-fidelity, user-centric design for the key flow. This involved a holistic approach, combining strategic thinking, creative design, and execution to enhance user experience, streamline processes, and create an engaging interface for efficient ticket booking and event discovery. Moreover, considering the time constraint, I played the role of project manager to manage the time and work efficiently.
Context
Amidst a dynamic job interview process with "BookMyShow", I embraced the challenge to reimagine the renowned BookMyShow app's core flow. In just 48 hours, I meticulously researched, conceptualised, and crafted a high-impact redesign. Fuelled by my passion for user-centered design, I aimed to enhance the app's usability and aesthetic, showcasing my ability to swiftly translate insights into a tangible, intuitive, and visually engaging user experience.
Design Process
01
Learn about user's problems, needs.
Competitive analysis
Empathise
02
Analyse the research findings & determine
the problem
Define
I've done till here
03
Brainstorm & ideate solutions & then
analyse them
Ideate
04
Develop the idea on Figma - make design system & hi-fidelity
Prototype
05
Test the product with users and then note findings
Test
Competitve Analysis
Research
Competitve Analysis
01
02
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03
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04
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05
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Competitive Brand Analysis
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Direct
Large
Young individuals transacting on food, cabs, tickets and shopping
Recharge and bill payments, Invest & trade in stocks, Ticket booking (travel & movies), Insurance, Play & Win games, Food orders, Health orders & payment, UPI money transfer.
First Impression
+ Literally offers every service required
+ Shows the distance and navigation to the movie theatre
+ Shows the amenities in each theatre
+ Enables share screen option.
- Doesn’t show the price before proceeding to the payment
- Have to go all the way back to change the show date or theatre.
- The screen number is mentioned neither on the booking screen nor on the payment screen.
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Interactions
Brand Identity- Outstanding
+ Brand-based colour palette used all along the process
+ Uniform font used that goes along with the brand style
Content:
+ Friendly and on-point tone
+ Short and perfect descriptiveness
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Visual Design
Features- Outstanding
+ Great specifications
+ Great filters
Accessibility- Needs work
- Only available in English
- Not compatible with aided people
User flow- Okay
+ Good flow for checkout
+ Well categorized
- Bad navigation when a user changes Their mind while selecting the seats to change the date and theatre
Navigation- Very Good
+ All clickable elements are well highlighted
+ Relevant icons are used, creating a great visual impact
+ Excellent filters and elements
- Bad navigation when a user changes their mind while selecting the seats to change the date and theatre
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Direct
Medium
Movie Lovers
Cinema Tickets Booking
First Impression
+ Simple & clear homepage with filters
+ Good filters in book now page
- Loading too long
- No seat numbers while selecting the seats
- No refreshments can be added through this app
- Have to go all the way back to change the show date or theatre.
- Select seat page is a little confusing.
+ Content - Formal, Short and on-point descriptiveness
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Visual Design
Brand Identity- Good
+ Brand-based colour palette used all along the process
+ Uniform font used that goes along with the brand style
- Select seat page is completely out of the other page’s visuals
Interactions
Features- Good
+ Great specifications
+ Great filters
- Distance to the theatre specifications can be better
Accessibility- Needs work
- Only available in English
- Not compatible with aided people
User flow- Okay
+ Good flow for checkout
+ Well categorized
- Bad navigation when a user changes their mind while selecting the seats to change the date
Navigation- Good
+ All clickable elements are well highlighted
+ Relevant icons are used, creating a great visual impact
- Bad navigation when a user changes their mind while selecting the seats to change the date and theatre
- Seat selection is confusing due to improper colour usage
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